It’s been said that the best way to become expert at something is to teach it and I’ve certainly found that to be true. Teaching forces us to research and prepare, to find the answers to tough questions, and to be open to feedback.
This is where you write an article (or more) to teach something but first I challenge you to learn something new that’s relevant to your business.
First, pick something to learn. This shouldn’t be hard but, if you don’t already know of something you want to learn, search topics for your industry online.
Next, do the learning. This might involve taking courses, talking to experts, online research, and so on. Be tuned in for blog-worthy content. How you choose your learning method can also be part of what you write about. Make notes along the way.
Now, teach. Your inclination might be to start with the big picture but I encourage you to start with the smaller pieces. One learning experience for you can result in many pieces of content. Don’t try to teach it all in one article – create a list of topics and work to a plan.
If you want to take a simpler approach to this content creation technique, click here to get the ‘What I Learned’ content template and just fill in the blanks.
photo by University of Minnesota Duluth / Flickr