Ink It when you Think It

Do you lose track of your great ideas? I do and I know my clients do, too. I’ve written before about using an ‘idea catcher’. Mine is a notepad but sometimes that’s not good enough. Many people have said they get their best ideas in … Keep reading…

Are You an Ad Agency of One?

Advertising agencies get paid big bucks to create witty, actionable slogans and calls to action. So what do us small businesses who can’t pay big bucks do? The answer is not to call on a friend. And it’s not to just ignore call to action … Keep reading…

Does your Content Strategy Match your Small Business?

You sell services or you sell products, or you sell both. Whatever your product mix, a component of your small business content strategy needs to be informing potential customers about those products and services. Make sure your promotional messages fit with, and flow from, your … Keep reading…

Why and How to Do a Wrap-up Article

A wrap-up article is a logical and unique grouping of pieces of content where the grouping provides value to the reader beyond the individual pieces on their own. You might think of it like a themed gift basket. There are several reasons we need to … Keep reading…