‘The Creativity Movement’ – this headline caught my eye in the paper recently. Included were several inspiring articles about idea generation and I noticed a common thread running throughout. It turns out that idea generation works better with more people than just yourself. No surprise there; doesn’t this sound like brainstorming? Whatever you call it, more people make it merrier… and more creative.
So, this creativity movement hinges on collaboration. And that’s good news for small business! Most small business owners I know thrive on collaboration; having others to work with but having autonomy, too. It almost feels like we have an unfair advantage in this new age.
Small business owners dream of getting that BIG IDEA. The one that will make them rich or popular or powerful, or give them the means to do good for others. But to get to that big idea, we have to practice with lots of little ones. No matter how overused, “practice makes perfect” is still true and definitely applies to ideas.
Tossing around ideas is one of my favourite things to do, mine or someone else’s. I can do it for hours at a time. Finding that time is the challenge. Finding collaborators who can also find the same time is even harder.
I’m planning to take advantage of summer’s slower pace to very deliberately generate and flesh out ideas.
What ideas will you start from seed this summer?