Make a Personal Connection – A Success Story

Brenda Fay and her husband Dan of BrenDaniel Productions Corp. have trained people all over the world on project management. As a result, they have many contacts across several time zones. They had been using email marketing to promote their services. A couple of years … Keep reading…

Summer Action Leads to Fall Success

Summer may be a sluggish time for many businesses but it doesn’t have to be. Use the slower pace to your advantage. Take the Time to Get Inspired Do more reading. Watch more videos. Have more chats over coffee. Take online or offline courses. All … Keep reading…

Where’s the Value?

Some of you might remember the old Wendy’s ad, “Where’s the beef?” I was reminded of that when I saw these 3 examples back-to-back on Twitter. What’s missing from the middle post in this screenshot? The beef. People are picky about what they subscribe to. … Keep reading…

Good News for eMail Marketing?

Isn’t it exciting that your email marketing campaign is likely to be more successful because average open rates have trended significantly upward? According to Inbox Marketer, their North American average open rate was 19.2% in 2011 and 25.9% in 2015, an increase of over 6%! … Keep reading…