Bragging Writes

You’ll see in this newsletter that success stories make great marketing content. There’s positive emotion around a good story – we like to read them and share them. It’s a bonus that they come in many different forms: testimonials, case studies, photos of happy customers … Keep reading…

How to Flip Off 250,000 People

“No longer are we padding our metrics with vain, inflated subscribers who ultimately harm our deliverability and email performance. Instead, we’re keeping our email list smaller, but way healthier and more effective.” – Hubspot, What Happened to Our Metrics After We Stopped Sending So Much Email, … Keep reading…

Guest Post: Trust and Your Reputation

Your reputation is what people are saying about you behind your back. Shouldn’t you have some control over what is being said? Reputation and trust are two words that are often intermingled. There is a big difference though. Your reputation is a backward view of … Keep reading…

8 Tips to Improve Readability

Readability is defined as the ease with which a written text can be understood by a reader. (The Free Dictionary) While this definition certainly includes your words, sentences, grammar and writing style, it also has to do with the overall look of the text. Here … Keep reading…

Your Content Quality Check

When you’re buried in details, it’s hard to see the big picture. That’s not news to you or anyone else. To get out of the trees and above the forest, consider adding one final quality control check to your content creation process. Whether you are … Keep reading…

Write without “I”

It’s surprisingly difficult to write a blog article without using the word “I”. Removing “I” completely is not your goal. But whittling down its use could be. How do you know when you have a problem? When every paragraph starts with “I”, that’s a good … Keep reading…