Content Strategy: A Formula for Success [Infographic]
It’s not secret, magic or special but it IS important. If you don’t start your content strategy with these steps, you’ll be thinking about them later… perhaps too late.
ideas and tips for busy business owners… like you!
It’s not secret, magic or special but it IS important. If you don’t start your content strategy with these steps, you’ll be thinking about them later… perhaps too late.
You know that a killer marketing campaign is critical to your event’s success. But, wow, it’s a lot of work! While every event marketing project I take on is a little different, there is a general process I follow to create the marketing collateral. Creating … Keep reading…
A recent iContact webinar listed “lack of presentation skills” among the top content marketing challenges. The others are no time, fear, and lack of imagination. The term “presentation skills” makes me think of PowerPoint, not online marketing. It’s certainly an apt description but what does … Keep reading…
You know that awkward feeling when someone you don’t know very well blurts out something really personal? Too much information, you think. Email marketing can be like that, too. I received this message on Facebook from Earl Smith – TMG The Mortgage Group: What do … Keep reading…
Click to Tweet This
The devil is in the details when it comes to planning an event. There’s so much that can go wrong just in the marketing of it. For instance, there’s nothing like a wrong date for generating a flurry of emails. Wednesday, April 19th… oops, April … Keep reading…
When it comes to email marketing, the most important lessons aren’t necessarily common sense. I’ve had a few a-ha moments along the way. If you are struggling to get results from your efforts, perhaps you’ll find the reason and solution here. #1. While you might … Keep reading…