Online Presentation Skills of Utmost Importance

A recent iContact webinar listed “lack of presentation skills” among the top content marketing challenges. The others are no time, fear, and lack of imagination. The term “presentation skills” makes me think of PowerPoint, not online marketing. It’s certainly an apt description but what does … Keep reading…

Too Much Personal Information?

You know that awkward feeling when someone you don’t know very well blurts out something really personal? Too much information, you think. Email marketing can be like that, too. I received this message on Facebook from Earl Smith – TMG The Mortgage Group: What do … Keep reading…

A Planner for Marketing your Events

The devil is in the details when it comes to planning an event. There’s so much that can go wrong just in the marketing of it. For instance, there’s nothing like a wrong date for generating a flurry of emails. Wednesday, April 19th… oops, April … Keep reading…

Uncommon eMail Marketing Advice

When it comes to email marketing, the most important lessons aren’t necessarily common sense. I’ve had a few a-ha moments along the way. If you are struggling to get results from your efforts, perhaps you’ll find the reason and solution here. #1. While you might … Keep reading…