Maintain Your Marketing Messages

How’s your static content? Say what? Yup, I’m inventing new words to categorize all those things many of us small business owners call ‘marketing stuff’. The word ‘content’ is part of my everyday vocabulary but maybe not part of yours yet. Whether you call it … Keep reading…

eMail Marketing – Back to Basics

There are so many things to consider and details to look after when it comes to email marketing that the big picture can easily be lost. Here is what small business owners like us always need to keep in mind: #1. You want your subscribers … Keep reading…

Successful Surveys: How to Ask for Information

You really want to know what your clients think about your business. And getting suggestions and feedback from your subscribers would be a bonus. An electronic survey seems like the perfect solution. The reality is that only some of your close friends and fans will … Keep reading…

Action Marketing

You might be the nicest person in the world to work with. You might be the best at your craft. You might offer the greatest value for money. You might do all the right things. But your potential customers won’t know that unless your personality … Keep reading…