How to Find Time to Create Content

Whether you write for your blog, newsletter or social media – or all three – there are two approaches to creating your content: on the fly or by scheduling time. They both have to do with finding time to do it well. You can spend … Keep reading…

9 Types of Customer Generated Content

Do you want more customers like the ones you already have? You can use experiences with your current customers to develop content that will attract more of the same. Customer-generated content is akin to ‘social proof’ – it elevates your reputation. By ‘content’ I mean … Keep reading…

Your Marketing Made Easy

We have a LOT of options when it comes to our online marketing. The choices can be staggering, often leading to no action at all. Yesterday I had the opportunity to participate as a facilitator at the Your Marketing Made Easy conference in Regina, SK. … Keep reading…

eMail Marketing is Not an Expense

I know your accountant will want you to log it as such, but here’s why you shouldn’t think of email marketing as an expense: it has an ROI. Unlike many other marketing channels, the results are more evident with email marketing. You can tell if … Keep reading…

Research – What are your Competitors Doing?

If you’ve been doing a newsletter for more than a year, it’s a good idea to examine your strategy, look at your stats, and implement some positive change. You don’t want your email campaign to get stale. Doing that, of course, means generating ideas. One … Keep reading…

What I Learned at BlogJam2015

Anita Hovey and I acting out I thought I would be spending the day with other business owners. I thought blogging was a marketing tool. I thought that swearing in public wasn’t nice. None of these turned out to be true at BlogJam2015 at the … Keep reading…