I’m campaigning to rename ‘newsletter’, but I know it will take Google forever to catch on.
Do you sign up for newsletters in excited anticipation of getting company news? I didn’t think so. Granted a newsletter can be a great source of industry news if it’s timely. But that’s only one strategy.
The main goal of your newsletter strategy should be to provide value.
Useful + Interesting = Value
No ‘news’ in that equation. How about… ?
Whatever you call it, don’t make it all about your company news. Give people a better reason to subscribe.