Take the News out of Newsletter

I’m campaigning to rename ‘newsletter’, but I know it will take Google forever to catch on. Do you sign up for newsletters in excited anticipation of getting company news? I didn’t think so. Granted a newsletter can be a great source of industry news if … Keep reading…

Branding 101 Workbook

When I start to work with new clients, it’s imperative that I understand their brand. I can’t do a good job for them if I don’t understand what they do, who they do it for, and why it’s so important. With some clients I’m even … Keep reading…

Branding Audit Checklist

When was the last time you audited your brand? If it’s been more than a year, it’s time. Your brand is more than your logo – a lot more. It’s also more than all the pieces you can touch or look at. But all of … Keep reading…

Tweet to Promote your Newsletter and Blog

Sure you’re doing lots of writing, but is anyone reading it? Social media is a great way to promote your newsletter and blog to get more reading and more subscriptions. Particularly on Twitter, you could post a different call-to-action as often as daily. And with … Keep reading…