Curate to Become a Trusted Resource

Whatever your specific goals are, your content needs to get read to have any impact and be valuable. It must be useful and interesting to get read. It must get read many times (consistency) to be trusted. You want to be that trusted resource. I … Keep reading…

Take Time to Take Vacation

Does the thought of taking a vacation feel like work? Now that I’m my own boss, you’d think it’d be easy to take holidays. What I’ve come to realize is just the opposite. Lately I’ve been thinking, “I need a real vacation.” By ‘real’ I … Keep reading…

Alert: How to Increase your Open Rate by 38.1%

I admit to having a bit of fun with that subject line but I’m not BSing you. Here is the statistic given by Adestra: Using the word ‘alert’ in a subject line increases open rates by 38.1% (variance vs. average). (Source:Adestra) You have just participated in … Keep reading…