Just Because You can Google It…

Just because you can Google something doesn’t make you an expert. (I just love those Realtor ads!) That line is so true of anything that involves skill and talent. Recently I learned how true it is of audio recording and voice overs when I had … Keep reading…

Dear Subscriber

The reason for adding a subscriber’s name as a form field to your messages is to make a closer connection with them. So what happens when you get something like “Dear {Subscriber}”? The exact opposite, right? Unless you’re prepared to spend time maintaining your mailing … Keep reading…

5 Inspired Ways to Develop Content Ideas

Inspiring quotes about getting inspired – no better place to start when stumped. You can simply read this article, but I’d like you to grab a pen now and start a running list of content ideas for your blog or newsletter. Each of these suggestions … Keep reading…

Adding LinkedIn Contacts to your Subscriber List

UPDATE Dec-9-18: LinkedIn no longer allows exporting of your contact’s email addresses. Are you still confused about what ‘consent’ means under the Canadian Anti Spam Legislation (CASL)? There are mixed messages as to whether it’s OK to add your LinkedIn contacts to your mailing list. … Keep reading…

How to Start Writing when you Feel Stuck

Are you struggling when you sit down to write? Do those first couple of sentences elude you? Recently I learned a powerful technique for dealing with this dilemma. During a coaching session on writing with Neil Everton, I was asking him for help with closing … Keep reading…