Blogging Tip: Link to your Best Content

Want to get people to read more than one post when they get to your blog? There’s one tactic that’s worked great for me and it’s really pretty simple. After you write your article and before you publish it, review it looking for opportunities to … Keep reading…

Content Creation (Wrap-Up #4)

This is our fourth installment of content creation wrap-up posts – a library of links to all of our articles about creating interesting and useful content from January 2014 through April 2015. I’m a big fan of repurposing content and infographics will appeal to a … Keep reading…

Adding Audio to your Content – Part 2

Natasha working in her studio *** Click to listen in rather than read Creating and sharing audio content makes good business sense for me as a voice actor. In Adding Audio to your Content, Part 1, I mentioned that ALL business owners and sales people … Keep reading…

Sharing as a Strategy

I advocate sharing your best with your audience if your goal is to be seen as an expert. Give them your best advice, express your opinions, share your top tips and tricks, tell them about great tools you have found and share the benefits you … Keep reading…

Once You’re Hooked…

I came across what seemed like an amazing deal on web hosting. Because I’m very familiar with the company making the offer, I paused to have a better look. Wow, I was thinking, they’re really cutting prices to get business. Because I’m familiar, it also … Keep reading…

The Myth of Double Opt-in

One day, not so many years ago, an email marketer with big glasses and a funky haircut decided to add a bunch of people he didn’t know to his email list. When he got complaints, instead of owning up and politely offering to remove them, he said, “I didn’t do … Keep reading…