Adding Audio to your Content – Part 1

Natasha in her studio (guest post by Natasha Marchewka) *** Click to listen in rather than read Have you considered adding audio to your blog or eNewsletter? As a voice actor, someone who uses and sells their voice for a living, showcasing my voice and having … Keep reading…

Resetting Expectations and Owning a Moment

I recently had the pleasure once again of hearing Toni Newman speak about innovation and being different. If you haven’t attended an event featuring Toni, you won’t hear the energy and conviction behind her message, but an important message it is. Below is my attempt … Keep reading…

People DO Sign Up for Newsletters

“Nobody signs up for newsletters anymore.” I heard as I sat in the audience during an Infusionsoft presentation. I gritted my teeth. The presenter went on to say that newsletters are all about what’s happening with the company and have no value. A filling popped … Keep reading…

Using that 3-Letter Word in eMail

If you’ve ever tried to send a newsletter with the word ‘sex’ in it, you’ll know that spam checkers don’t like it. Likewise they don’t like ‘ass’. Or ‘financial’ and ‘freedom’ anywhere near each other. Or many swear words. Sometimes this can be a challenge … Keep reading…

Creative Domain Names

I’ve been thinking recently that launching businesses are likely having difficulty getting their desired domain name or even something partway relevant. It makes me happy to have my own little stash of domain names. I’ll always recommend buying a .com domain, and a .ca domain … Keep reading…

When are you Reading This?

woman reading on dock

One question I get asked a lot is, “When is the best time to send my newsletter?” If the person asking has an hour or so, we might chat about how it can depend on a lot of things about their business, strategy and target … Keep reading…