A Different Name for Conversation

I’ve had people look at me a little oddly when I say that a newsletter (or blog) is a great way to build relationships and start conversations. That’s because a newsletter is often thought of as one-way communication – a broadcast, like a newspaper. I … Keep reading…

Guest Post: Designed for Success

Melanie’s newsletter The thought of designing a newsletter for a designer was a little daunting, but I jumped at the opportunity when Melanie Orr of Interiors by Melanie first approached me. I recently asked her to tell me how it’s helping her small business and … Keep reading…

Can’t Write? Try Research

I’ve heard a lot of small business owners say they can’t publish a blog or newsletter because they can’t write. I think you don’t know till you try, but let’s say that’s a valid reason. There are still ways to create content on a regular … Keep reading…

Think About Your Reader

I advocate reading what you share but, to save time, I have a short list of experts that I share without reading first. They are experts I have vetted and trust. For the most part, they have the same philosophy that I do. One of … Keep reading…

eMail Marketing for Business Networking Associations

Business networking groups are in a unique position to grow their subscriber list exponentially faster than many other organizations. This also means they’re in a fine position to benefit from providing useful and interesting content to their subscribers. Unfortunately this opportunity is often wasted. A … Keep reading…

What’s best when… Phone vs. eMail

Over coffee at Starbucks last summer, Mary Jane Copps, The Phone Lady, and I were chatting about the benefits of using the phone versus email for business communication. We decided to take our debate to the public. In September, we announced that comedian Lianne Perry … Keep reading…

Selling your Newsletter on Social Media

Once you’ve started your mailing list and are working to turn subscribers into fans, don’t stop selling your newsletter. You’ll lose about 30% of your subscribers over a year, so continuing to build your list is important. One way to encourage sign-ups is on your … Keep reading…