Haste Makes Waste

Rushing can lead to mistakes. We all know that but still we rush. Sometimes it simply means spending valuable time redoing something. Haste can waste more than time. It can also hurt my reputation if my mistakes are public. A little risk assessment before we start … Keep reading…

Automation can be Creepy

If your ideal customer is new to social media, your autoresponder messages might be creeping them out. At one time I had this vision of some big guy hunched over his keyboard poised to pounce on my ‘Follow’. If your ideal customer is more tech … Keep reading…

Are You a Poet and Didn’t Know It?

Work is especially fun at this time of year because I’m busy putting together holiday ecards for clients. After a few, though, the messages of joy and peace start to become a tad lacklustre. And then Lea Brovedani sent me the message to go into … Keep reading…

Write without Fear, Edit without Mercy

Do you get hung up over finding the perfect word? Distracted by comma placement? Or just stuck looking at a blank screen? I’ve told many people I’m a wannabe writer. Now, closing on 350 articles, I still feel like a wannabe. That’s because I’m a … Keep reading…

Pantone Colour of the Year for 2016

Colour has a big impact on all of the work I do so I’m always eager to see the colour trends published by Pantone. The seasonal colour schemes are based on trends in clothing design. I’m not sure what the 2016 Colour of the Year … Keep reading…

8 Tips for Composing Testimonials that Sell

You’ve just had a great experience working with another small business owner. You know how important testimonials are, but writing them is not a comfortable experience for you. So, you procrastinate. Here are some tips to get that off your TO DO list. #1. Jot … Keep reading…

Leave Out the Parts People Skip

Has anyone really read every word of Gone with the Wind? Be honest now. I’ve read it twice and I remember skipping whole pages of scene-setting descriptive text. When I read this quote by Elmore Leonard, whose books I read, it resonated with me. “I … Keep reading…

Learning to Pitch Business Ideas

It started with The Dragon’s Den, or at least it did for me. Now students are learning it in school. How awesome is that? That’s me in the middle at the judges’ table on stage in the photo above. I was delighted to be asked … Keep reading…

Call to Action: Why Would I Subscribe?

Aside from having a catchy subscription process on your website, you can use calls to action on your social media platforms to attract new readers. While doing a little research recently on Twitter, here are some examples I found – bad examples first. I have … Keep reading…

How to Find Time to Create Content

Whether you write for your blog, newsletter or social media – or all three – there are two approaches to creating your content: on the fly or by scheduling time. They both have to do with finding time to do it well. You can spend … Keep reading…

9 Types of Customer Generated Content

Do you want more customers like the ones you already have? You can use experiences with your current customers to develop content that will attract more of the same. Customer-generated content is akin to ‘social proof’ – it elevates your reputation. By ‘content’ I mean … Keep reading…

Your Marketing Made Easy

We have a LOT of options when it comes to our online marketing. The choices can be staggering, often leading to no action at all. Yesterday I had the opportunity to participate as a facilitator at the Your Marketing Made Easy conference in Regina, SK. … Keep reading…

eMail Marketing is Not an Expense

I know your accountant will want you to log it as such, but here’s why you shouldn’t think of email marketing as an expense: it has an ROI. Unlike many other marketing channels, the results are more evident with email marketing. You can tell if … Keep reading…

Research – What are your Competitors Doing?

If you’ve been doing a newsletter for more than a year, it’s a good idea to examine your strategy, look at your stats, and implement some positive change. You don’t want your email campaign to get stale. Doing that, of course, means generating ideas. One … Keep reading…

What I Learned at BlogJam2015

Anita Hovey and I acting out I thought I would be spending the day with other business owners. I thought blogging was a marketing tool. I thought that swearing in public wasn’t nice. None of these turned out to be true at BlogJam2015 at the … Keep reading…