The Best Reading of 2014

Continuing our annual tradition, here are our top 10 picks of the best articles from the Work Better, Not Harder newsletter during 2014, not in any particular order. You need to Bite-size your Contentby Brandi Good, BLG Business SolutionsYour new website just went live – … Keep reading…

Encourage your Readers to Tweet

Blog posts, newsletters, web pages and documents – these are all things we want our readers to share with others. In fact, getting people to share these things is just as important as getting them read. Getting our fans to share might not be so … Keep reading…

The Scoop on Open and Click Rates

open sign

Your open rate is an indication of brand recognition. Your click rate is one indication of whether your newsletter actually gets read. (How many newsletters do you open without reading?) Getting read is what raises your reputation and prompts interaction. I dislike generalizing about the … Keep reading…

Free is Free for a Reason

At a recent workshop, I was asked about free email marketing applications. My answer provoked a lively discussion and not everyone agreed with my position. You have many choices of bulk email service providers and each has good points and bad points. Turning out a … Keep reading…

Using Lessons from Work at Home

I’ve always been one to say that my work life and my family life are intertwined. Many small business owners would also say the same. I like it and I wouldn’t try to separate them. Recently I was a bit taken aback to realize that … Keep reading…

Image Insights [Wrap-up]

Sometimes the image choice for your newsletter or blog post is obvious, but often not so much. This post wraps up our previous articles about graphic ideas and advice. Finding just the right image for your newsletter or blog can be time-consuming and frustrating, whether … Keep reading…