You might think I am writing about social media but I’m not. I am writing about email marketing. Your newsletter is similar to your blog… you can write it but they may not come.
You need to promote your newsletter and nothing works better for promotion than making it easy to share. I have been advocating including sharing icons in your newsletter for a very long time. But my recent discovery of Click to Tweet, used in the Daley Progress blog posts, has made me remember why this is so important.
You see, I don’t like Twitter. I am always logged in but I never go there. I will retweet what arrives in my email but signing on to read is just never going to happen for me. What I have noticed is that if anything arrives in my email with a double click option to share, I will share it. If I have to open a new window, logon to my social feeds and copy/paste a link. It will never happen!
Including a way to easily share your newsletter WILL result in more shares. It really is that simple.
Luckily, most bulk mail services have sharing icons that are easily added with no programming required!
Originally published in Work Better, Not Harder on September 16, 2014.
Update September 22, 2014:
This screen shot was taken the day I wrote the above article. If you needed proof that making sharing easy works, look no further! Make it easy and people will share…