The Speed of eMail

When I sent out my last newsletter, almost 400 people opened it in the first 2 hours. If you need to reach a lot of people fast and at the same time, email is definitely the medium of choice. For one thing, sending an email … Keep reading…

How I got my Name

Nine years ago in June, I was taking the first steps to start my own business. One of those steps was to come up with a company name. If you know me, you also know this is something I took great pains about. In the … Keep reading…

Click to Tweet

You might think I am writing about social media but I’m not. I am writing about email marketing. Your newsletter is similar to your blog… you can write it but they may not come. You need to promote your newsletter and nothing works better for … Keep reading…

7 Tips for Communicating Details by eMail

Email is an ideal way to communicate details, such as meeting minutes, action lists, project updates, instructions, reference data, decisions, event info, checklists and much more. Sending previously prepared information is a snap – just attach, or copy and paste. When I started specializing in … Keep reading…

Let’s Play like Adults

Yesterday I politely wrote asking to be removed from a mailing list after receiving a promotional email that was ugly, far from CASL-compliant, and for products I’m not interested in. I even included links to CASL info in an effort to help. I received this … Keep reading…