This is the 250th article I’ve written for my own blog, started way back in May 2010. Do you think each of these 250 articles is an original idea? Not by a long shot.
Even if you’ve been following this blog for awhile, there are many older articles that you’ve never seen. Some may be outdated and some may be irrelevant. But some of those articles have great ideas… and you won’t know unless I recycle those ideas into my current posts.
That’s the strategic reason to recycle your ideas. It’s not just something to do when you’re stuck for something to write about.
In order to stay a bit organized, I typically look back to what I wrote about in the same month last year. Often I’ll find something I haven’t written about since – a good candidate for recycling.
The goal is not to simply re-write an article, but rather to expand on the idea. Here are some ways to think about that:
- Does the article still make sense? Or has it become outdated by changes in technology, your industry, politics, or other? If yes, write about why it’s outdated – provide an update.
- Are there details left out of your original article – on purpose or because you didn’t know them at the time? Write about one or more of those details, providing further information on the subject.
- Do you still agree with the article? If not, write about why not.
- Can you represent the information in a different way? Try a simple infographic, a bullet list, a quick summary, or an old-fashioned graph.
- Are there pros and cons? Benefits and risks? How else can you slice and dice the information? Try a simple table format for listing or comparing.
In all of these cases, make sure to include a link to the original article for reference. Note that this works for newsletter articles, too!