3-Part Memos

The thing I remember most about getting email functionality at work (in 1990, I think) was that I could get rid of those 3-part memos. Some of you will remember them – usually they had ‘Memorandum’ across the top, and places to write your recipient’s … Keep reading…

Regular Contact is Critical

“Other bands had mailing lists, but one of the secrets to GN’R’s success was how much time and effort we spent building and maintaining ours.” Bassist Duff McKagan describes Guns N’ Roses’ email marketing campaign in his book “It’s So Easy (And Other Lies)”. They … Keep reading…

How to Recycle your Ideas

This is the 250th article I’ve written for my own blog, started way back in May 2010. Do you think each of these 250 articles is an original idea? Not by a long shot. Even if you’ve been following this blog for awhile, there are … Keep reading…