The answer is… Guns N’ Roses.
In his book “It’s So Easy (And Other Lies)”, bassist Duff McKagan revealed that email marketing was a key component of building the band’s fan base:
“As soon as Guns began to play regularly in LA, we started up a phone and mailing list. We obsessively made sure people who came to shows signed up – well, actually, what we did was send stripper friends out into the audience and have them convince people to sign up.”
There are 2 important takeaways from this story.
#1. You can build your list anywhere and anytime. Not just on your website, not just at your cash register. Where else can you get subscribers who really want what you’re offering?
#2. You need a compelling call to action. This is where you offer value to your target market. This could be a giveaway or the promise of great content to come.
Perhaps you won’t use strippers to compel subscriptions, but if you’re a veterinarian cute kitties might work.