How to Spoil the Spammers

You’re receiving emails that you consider to be spam and it’s frustrating. As small business owners, we’re prone to getting on mailing lists. Consider that spam is in the eye of the beholder: what is spam to one person, is not to someone else. In … Keep reading…

Re-opt-in: a Messy Word for a Messy Process

It’s a word that didn’t exist a few years ago… and maybe still doesn’t? For those of you still on the fence about whether to ask your current mailing list to re-opt-in before July 1st, here is some information copied exactly from the Government of Canada … Keep reading…

6 Tactics to Turn Visitors into Subscribers

Getting someone to your sign-up form is one thing. Getting them to actually subscribe is quite another. To make that happen, here’s what I recommend: Have a sign-up form on its own page, or at least immediately visible on the web page (aka landing page) … Keep reading…

Current Contacts and CASL

If the new Canadian Anti-Spam Legislation (CASL) has you upside down in confusion, you’re not alone. The part of CASL that seems to be the most confusing for business people is how it affects their current mailing list. The answer is not especially straightforward because … Keep reading…

The Anti-spam Revolution

There’s a bit of a kerfuffle lately about the new Canadian anti-spam regulations (CASL). Organizations are busy pushing out emails asking us to re-opt-in to their mailing lists before July 1st. Are you wondering what it’s all about? Or are you ignoring it, hoping it … Keep reading…