Do you know that an email marketing campaign can improve your ‘conversion funnel’? Do you care?
If we want our potential customers to understand us, we have to speak their language – not expect them to learn ours.
Our customers don’t care about conversion funnels. They want their newsletters to excite their readers enough to pick up the phone, or buy a book, or register for an event.
What do your customers want? Use their language to talk to them, not your industry’s.