“But I don’t want to spam my friends!”

Overheard at a networking event:

“But I don’t want to spam my friends.”

An excellent sentiment! But if you think your friends would consider your email newsletter to be spam, what does that say about your content strategy?

The solution to avoid sending spam is simple. Figure out what your friends (and customers and prospects and colleagues) will find interesting or useful and give them that.

You’re right. Your friends don’t want spam – so give them something better.