Why Prune my Contact List?

How often do you ‘prune’ your email subscriber list?— iContact (@iContact) March 27, 2014 My answer is: Never! I’ve got two really good reasons for you: #1. There’s value in being seen even if your email goes unopened. If someone has not unsubscribed, don’t make … Keep reading…

Don’t Discount Testimonials

Some people put a lot of credence in testimonials. Granted, that may not be you, but don’t discount their importance. Testimonials boost your reputation by: positioning you as an expert answering unasked questions your prospects might have about the experience of working with you or … Keep reading…

4 Tips to Gain Trust with your Subject Line

The main goal of your subject line is to get your subscribers to open your newsletter – that’s it. But achieving that is not as simple as it sounds. If you are engaged in promotional email campaigns (advertising), you might use scare tactics or name … Keep reading…

Put your Reputation on the Line

It’s a bit like telling all your family and friends when you’re starting a diet or quitting smoking. Your reputation is on the line. Powerful incentive for task completion! We all know how easy it is to put off things that are a little risky. … Keep reading…

Conversion Funnels do not Excite

Do you know that an email marketing campaign can improve your ‘conversion funnel’? Do you care? If we want our potential customers to understand us, we have to speak their language – not expect them to learn ours. Our customers don’t care about conversion funnels. … Keep reading…

“But I don’t want to spam my friends!”

Overheard at a networking event: “But I don’t want to spam my friends.” An excellent sentiment! But if you think your friends would consider your newsletter to be spam, what does that say about your content strategy? The solution to avoid sending spam is simple. … Keep reading…