A Personal Introductory Message

If one of your newsletter goals is to make a personal connection with your readers, an introductory message from you is a nice touch. (If it’s your first issue, there are some specific things you might want to include.) Your personal introduction to each issue … Keep reading…

5 Ways to Polish your Online Presence

When people meet your brand online, they are judging you. We all do it and, based on those judgments, we make assumptions about: what it’s like to work with you the quality of your products and services your prices your commitment, integrity and trustworthiness if … Keep reading…

Searching for Creative Commons Images

I have fun searching through images, looking for “just that one” that is a visual expression of my written words. Usually I want a look that is less staged than a purchased stock photo. You can access Creative Commons licensed images directly from their website … Keep reading…

Idea Challenged? Here are 3 Tools

We can all get writer’s block. I’ve found 3 tools that help me get past it. I may not use the exact suggestions that result, but the suggestions trigger more ideas and before long I’m off and writing. Hubspot’s Blog Topic Generator Fill in the … Keep reading…

People will Judge You

I meet someone new, hear about a new local company, or get a new email subscriber – these things usually send me in search of their website. Let’s be honest, I’m there to judge them. You do it, too, whenever you check out someone’s website. … Keep reading…