The simple answer is that content is everything you put out into the world. Your content represents you, your business and your brand to everyone that encounters it, both current and potential customers.
Your content determines your online presence. It includes all the text and images on your website, your social media accounts and every email you send.
So, why do you need a content strategy?
- to keep your message consistent across all platforms
- to ensure the clarity of your message
- to provide the most value you can offer to current clients
- to attract new clients
- to save you time!
Yes, a content strategy can accomplish all of these things. It is well worth the time to develop your strategy, commit the time, and follow through.
Originally published in Work Better, Not Harder on January 22, 2014