Repurpose Articles into Infographics

I’m a big fan of repurposing content for two reasons: It can save me time. People have different ways of learning. Different formats for the same material will ensure a broader reach. Summing up a past article in a graphical format is a great way … Keep reading…

What is Content?

The simple answer is that content is everything you put out into the world. Your content represents you, your business and your brand to everyone that encounters it, both current and potential customers. Your content determines your online presence. It includes all the text and … Keep reading…

The Right Conditions for Success

You don’t leave on a road trip in the middle of a snow storm. And you don’t go on vacation to the Caribbean in August. You wait for the right conditions. In fact, you don’t really wait for the right conditions, you plan around them. … Keep reading…

No One is Immune from Mistakes

Mistakes will happen. I’ve seen obvious mistakes in emails sent out by marketing agencies and email service providers when promoting their own products. I’ve even made a few myself – but I won’t point them out. A recent article on the Vocus blog inspired me … Keep reading…