The Best Reading of 2014

Continuing our annual tradition, here are our top 10 picks of the best articles from the Work Better, Not Harder newsletter during 2014, not in any particular order. You need to Bite-size your Contentby Brandi Good, BLG Business SolutionsYour new website just went live – … Keep reading…

Encourage your Readers to Tweet

Blog posts, newsletters, web pages and documents – these are all things we want our readers to share with others. In fact, getting people to share these things is just as important as getting them read. Getting our fans to share might not be so … Keep reading…

The Scoop on Open and Click Rates

Your open rate is an indication of brand recognition. Your click rate is one indication of whether your newsletter actually gets read. (How many newsletters do you open without reading?) Getting read is what raises your reputation and prompts interaction. I dislike generalizing about the … Keep reading…

Free is Free for a Reason

At a recent workshop, I was asked about free email marketing applications. My answer provoked a lively discussion and not everyone agreed with my position. You have many choices of bulk email service providers and each has good points and bad points. Turning out a … Keep reading…

Using Lessons from Work at Home

I’ve always been one to say that my work life and my family life are intertwined. Many small business owners would also say the same. I like it and I wouldn’t try to separate them. Recently I was a bit taken aback to realize that … Keep reading…

Image Insights [Wrap-up]

Sometimes the image choice for your newsletter or blog post is obvious, but often not so much. This post wraps up our previous articles about graphic ideas and advice. Finding just the right image for your newsletter or blog can be time consuming and frustrating, … Keep reading…

Everyone Markets

When I was in university, a long time ago, I majored in Accounting and Management. At that time my interest in marketing was so lacking that I only grudgingly took the first year required Marketing credit, Advertising. You see, I sort of felt that marketing … Keep reading…

Writing to Deadline

One thing I keep telling anyone who will listen is to write when you’re inspired… and take the time to get inspired. This means doing a little planning, too, then. Inspiration will have a hard time finding you, buried in emails and racing between meetings. … Keep reading…

How to Be Lucky

Years ago I read a magazine article that was an interview with a well-known Canadian male (although I can’t remember who). What I do remember was the message, which went something like this… The subject of the interview was being referred to as extremely lucky. … Keep reading…

Your Newsletter Headshot

If you want to make a personal connection with your readers, and be remembered, you’ll want to include a photo of yourself in your newsletter. Here are some of the things to keep in mind, especially if you are planning to have new photos taken. … Keep reading…

Automate to Boost Productivity

Aside from your traditional newsletters and promotional messages, you can also use your bulk email application to automate some other processes. You might not think of iContact (or whatever app you use) as a productivity tool, but it can be. Here are a couple of … Keep reading…

Why People Unsubscribe (and What NOT to Do About It)

A friend recently mentioned that she still gets frustrated when people unsubscribe. Her disappointment stems from the confidence that her information is relevant and useful to those who opted out. There are many reasons for someone to unsubscribe from a regular emailing – promotional or … Keep reading…

Does Your Mother Know What You Do?

Mom and I at her first networking event spring 2014(photo credit Kate MacLeod, Halifax Headshots Photography) I learned about the ‘Mom test’ years ago. It’s another one of those early small business lessons that stuck with me. Explaining my work to my mother is difficult, … Keep reading…

What were you doing on Boxing Day?

Were you reading my blog on December 26, 2013? Maybe not but someone was because I had over 800 pageviews that day. Up to that point, it was the most pageviews I’d ever had in one day. In fact, it was 10% of the monthly … Keep reading…

The Speed of eMail

When I sent out my last newsletter, almost 400 people opened it in the first 2 hours. If you need to reach a lot of people fast and at the same time, email is definitely the medium of choice. For one thing, sending an email … Keep reading…

How I got my Name

Nine years ago in June, I was taking the first steps to start my own business. One of those steps was to come up with a company name. If you know me, you also know this is something I took great pains about. In the … Keep reading…

Click to Tweet

You might think I am writing about social media but I’m not. I am writing about email marketing. Your newsletter is similar to your blog… you can write it but they may not come. You need to promote your newsletter and nothing works better for … Keep reading…

7 Tips for Communicating Details by eMail

Email is an ideal way to communicate details, such as meeting minutes, action lists, project updates, instructions, reference data, decisions, event info, checklists and much more. Sending previously prepared information is a snap – just attach, or copy and paste. When I started specializing in … Keep reading…

Let’s Play like Adults

Yesterday I politely wrote asking to be removed from a mailing list after receiving a promotional email that was ugly, far from CASL-compliant, and for products I’m not interested in. I even included links to CASL info in an effort to help. I received this … Keep reading…