Stop Saying “Feel Free”

The next time you start to type “Feel free to phone or email me” — Stop. If you’re in business, shouldn’t it be obvious that you want calls and emails? “Feel free…” is a little wishy-washy, like using the word “just”. Instead, use a more … Keep reading…

Content Creation (Wrap-Up #3)

Our first content creation wrap-up contains articles prior to May 2012. If you are looking for writing ideas, how to manage your content, or just a bit of inspiration, you just may find what you are looking for in this list of links. Our second … Keep reading…

The Best Reading of 2013

The best reading from our newsletter contributors during 2013… Does your writing pass the $1-a-word Test?by Neil Everton, Podium Media & Communications Coaching If you are looking for a quick and certain way of giving your words more impact, look no further than your purse … Keep reading…

The Serial Newsletter

TV folks realized a long time ago that ongoing stories keep people coming back. Everyone (my age) will remember General Hospital and the Nescafe ads. Using ongoing story telling as the basis of your newsletter can create that same thirst to know “What’s going to … Keep reading…

How Long should a Newsletter Be?

@DaleyProgress How long should a newsletter be in this day and age? — Lino (@LinosVersion) December 5, 2013 The ideal answer is: as long as it needs to be to give value. The real answer is: it depends. Here are some of the things it … Keep reading…

Typos Tell a Deeper Story

If you don’t think spelling mistakes matter, consider this: photo: CHRIS YOUNG / THE CANADIAN PRESS The headline was: “Kathleen Wynne’s ‘open government’ launch marred by spelling mistake.” So, while she was talking about important stuff, eyes were on the spelling error, mouths were snickering, … Keep reading…

When Perfect is the Goal

Perfect is an impossible goal. Some would say that if you strive for perfection, you are setting yourself up for failure. I agree. To the point that I don’t think you should beat yourself up when you miss the mark. Because you will. We all … Keep reading…

It’s ALL About You

photo by MNicoleM When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy. While your content may not be about you, how you execute your strategy is … Keep reading…