The Make-Believe Newsletter

Fictional newsletter character, Karen We all love a good story. The kinds of stories we use in newsletters tend to be real life experiences. It’s a good strategy to share experiences that illustrate a point and teach readers a lesson. For some professions, real life … Keep reading…

It’s Raining Content!

I had planned on calling this article ‘Feeding the Content Monster’ but when I checked Google, there were already many articles titled that. Conveniently, that conundrum leads right to the topic I want to discuss. There are a lot of us now – content marketers, … Keep reading…

Secret Sauce

As a teenager, I can remember resolving not to nag my kids like I felt my mother did to me. Now, I’m pretty sure my stepson would say I’m a master at it. Funny how that happens. Recently, I was reminding a client to send … Keep reading…

Picking and Choosing

I am often talking about the value of networking and the importance of online strategy and social media engagement. The most common problem people express to me in these conversations is… “How do I engage without being a bother?” This question used to confuse me. … Keep reading…