Permission Marketing for Membership Lists

photo by HowardLake Any of the reputable bulk email service providers (ESPs) will expect you to have received permission to email your subscribers. In many cases, this requirement can be satisfied by having a public sign-up form. Of course, this isn’t an option for organizations … Keep reading…

25 eNewsletter No-No’s

photo by Jamwhy No matter who’s reading it or the nature of the subject matter, these are things about your newsletter that you just shouldn’t muck up: Sending it as a file attachment. Sending it out in the middle of the night. Using a misleading … Keep reading…

Prove by Deeds, not Reasons

Intentions don’t make a bit of difference. It’s perceptions that matter. Intentions can get us motivated and keep us honest. But those things are about us, not the other person. The other person often doesn’t know or care about our intentions. My intention might be … Keep reading…

Beginnings

There is nothing like a beginning. New friend, new job, new idea – all of them bring the excitement of beginnings. Better still, that excitement breeds motivation. Never do you have a better opportunity for rapid growth and change than in the beginning. So the … Keep reading…

Building Relationships by Being Thankful

photo by barriebarrie All of our new clients get a little lecture about responding to emails they receive after their newsletter goes out. Aside from triggering business transactions, responses might vary from requests to reconnect over coffee to lengthy catch-up messages. You don’t want to … Keep reading…

There’s a Solution for every Problem

photo by derekbruff That’s a pretty bold statement for me to make, I know. I’ll qualify that by saying that sometimes the solution is tougher than the original problem, so isn’t viable. When someone says, “There’s no way to do that,” my ears perk up. … Keep reading…

Finding more than Money in the Mail

Stephanie’s newsletter “I’m not sure that I can picture the success I’ve had without the newsletter being part of it,” said Stephanie Holmes-Winton, The Money Finder. This was her response to my query about the ROI of her email campaigns during a recent chat. Stephanie’s … Keep reading…