5 New Strategies to Supercharge your eMail Marketing

If you’ve been publishing a regular monthly newsletter, you already know the benefits of reaching out to your contacts. You’ve invested time and money to build your readership and your reputation. You’ve provided value consistently and people have come to look forward to your newsletters. … Keep reading…

Keeping in Touch

Photo: Wim Mulder One of the most common reasons for starting a newsletter is to keep in touch with clients, past clients, prospects, colleagues, suppliers and other contacts with the purpose of staying top of mind. I have said that this shouldn’t be your only reason for having … Keep reading…

It’s Easy to Market to Yourself

“People tell us who they are, but we ignore it because we want them to be who we want them to be.” – Donald Draper If my target market consisted of 1000 of me, my marketing efforts would be so much easier. After all, I … Keep reading…

To Auto-respond… or Not?

photo by Andrew Pescod Unless being used for a drip campaign, I typically don’t recommend the use of welcome auto-responders at all. Not even for event registrations or other uses of sign-up forms. The goal is to not send any emails that aren’t necessary and aren’t … Keep reading…

Call it What it is

I screamed (in my head) when I read this lead to an article recently: Do you have the phrase “sign up for my newsletter” anywhere on your website? Whatever you do, do not put “sign up for my newsletter” on your website. The last thing … Keep reading…

‘Welcome’ Emails aren’t Welcome Here

photo by alborzshawn Marketers encourage you to use welcome emails as an opportunity to market. Those same marketers are the ones writing all the articles about how integrity and relationship-building are so important to your content strategy. If you’ve succeeded in getting someone to sign up … Keep reading…