Being Opened vs. Being Read

Does a high open rate mean anything if nobody is reading and acting? Your open rate is an indication of brand recognition. Your click rate is one indication of whether your newsletter actually gets read. (How many newsletters do you open without reading?) Getting read … Keep reading…

4 Tips for Summer Newsletter Success

photo by Linda Daley It might be tempting to take a vacation from your newsletter over the summer. What excuse are you telling yourself to justify this?You can take vacation without putting your email marketing on hiatus too. Tweet this Here are some suggestions: Prepare … Keep reading…

An Adventure in List Cleaning

photo by perthclotheslines It felt like doing laundry. Throw in the dusty email addresses and out come clean ones, with all the grime left behind. List cleaning involves 2 basic steps: identifying email addresses in your database that no longer exist or have been spelled wrong … Keep reading…

Thinking of Skipping the Summer?

It’s already started: people are asking if they should continue to send out their newsletter  over the summer. My reply is a definite YES. I want to convince you to stay the course… and not just with your newsletter. If you’re considering taking a break … Keep reading…

Content Creation (Wrap-up #2)

Keeping your readers engaged requires content that is interesting and useful… and fresh. This article is a follow up to our previous Content Creation (Wrap-up), capturing our newer articles about content creation from June 2012 to May 2013. If you’re stuck for content, you’ve found … Keep reading…

Customer Service in a Box

photo by Gertrud K. You know when you land on a website and, before you’ve had a chance to take a breath, a box pops up over the top of the text you were just reading? “Can I help you?” How does that make you feel? … Keep reading…