Milestones Mean Business

I firmly believe that you manage what you measure. Numbers provide context so we know when we’re doing good or not so good. Sometimes we’re not even sure what the numbers are telling us and that requires a little more research and reflection. And sometimes … Keep reading…

A Brand New Flickr

I’ve been a Flickr Pro member since long before I was on Facebook or Twitter. That’s because I’m a gardener and it’s great for photo-sharing with friends. Flickr also provides a good way for me to organize my photos and keep track of them. It … Keep reading…

Your Reputation Delivers Your Newsletter

photo by Anirudh Koul In simple terms, there are two things which affect the deliverability of your newsletter. The first is the content itself – the words, links and graphics included. The second is your own reputation. These things below impact deliverability and have nothing … Keep reading…

A Marketing Strategy Gone Wrong

The first thing I said when he answered the phone was, “Josh, I really feel sorry for you today!” Josh is a pleasant fellow who answered the phone last Thursday when I called the Centre for Arts and Technology in Halifax. I was just a … Keep reading…

Your Reader’s Experience

“…at some point along the way, gathering and managing their subscribers’ info became more important than their subscribers’ experience.” I made that statement a year ago in response to an article that Danielle wrote explaining her troubles when trying to unsubscribe from Air Canada’s newsletter. … Keep reading…