Audit your Reputation

I know, I know! Doesn’t it sound dreadful? The Audit. Conjuring up images of spreadsheets, accountants and bad hair days. But wait… this isn’t about that kind of audit. This is much less stressful, yet just as important. We have talked about auditing your website … Keep reading…

Content Strategies: Curating vs. Creating

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I read a great article recently called Content Curation vs. Content Creation: Finding the Right Combination which discusses the goals of these two different strategies. I’ll summarize a little here. Curating content is all about becoming a trustworthy, reliable resource of high-quality, cutting-edge information that … Keep reading…

Everyone I Meet Should Do This

photo by iammikeb I want everyone I meet to take one key action. Whether you meet me at a networking breakfast or on Facebook, browsing our website or reading our blog, there’s one simple thing I want you to do. You want every person you meet … Keep reading…

Fiasco in the Fields

screen shot of email header There’s nothing like getting an email addressed to ‘fname’ or ‘subscriber’ for making you feel valued. Yes, I’m being sarcastic. This is definitely not the message you want to send to your readers. You want to make a personal connection with … Keep reading…

SPAM is a Dirty Word

I really hate the word SPAM. For me, it usually means a sudden sick feeling in my stomach that has nothing to do with the unwanted visual of canned luncheon meat. Clicking that SEND button on a newsletter is the last step in a meticulous … Keep reading…

Your Business Personality

I discovered that my business has a personality! It had never occurred to me to think about my business this way until I attended a presentation by Frances Leary recently. As an exercise, Frances had us describe our businesses with characteristics like describing a person. … Keep reading…

10 Signs this is Your First Newsletter

photo by photosteve101 I’m such a newsletter critic. I think it makes me better at what I do – learning from others’ good and bad examples. Here are the things that often stand out during my critiques: You didn’t use a bulk email application.This is such a … Keep reading…