For a small cost, using a bulk email servicer provider (ESP) gives you LOTS of benefits:
- Cost is minimal.
- It allows you to schedule your email sends.
- It handles subscribes and unsubscribes effortlessly and accurately.
- It has built-in functionality to manage your contact lists and segments.
- It saves you time and mistakes. Take advantage of templates plus spell/spam checkers.
- It keeps you compliant.
- It keeps you up-to-date and ready to take advantage of new functionality.
- It raises you above amateur status.
- Statistics drive strategy. Without them, there is no way to know if you are being successful, what works and what doesn’t, and what readers are interested in.
The real question is, why not use a bulk email service?
My preferred ESP is ActiveCampaign. Ask me for a discount on your annual subscription.