Resist the Impulse

Every day I’m faced with opportunities to offer a deal. I receive calls asking me to invest in print ads. I can easily tweet a deal or insert it in our newsletter. I can offer an added bonus. I can low-ball requests for quotes. It … Keep reading…

Email Addresses Galore

I recently received an invitation to purchase mailing lists… lots of them! Informational email marketing is quite different from promotional email marketing and they have very different goals. If your goals are to build your reputation and relationships, then buying email addresses is definitely not … Keep reading…

When to Send

time zone clocks

I get asked this a lot, “When is the best time to send out my newsletter?” My short reply is usually this: Tuesday, Wednesday or Thursday between 9:45 and 10:15am. Then one Thursday morning I received 4 newsletters at exactly 9:45am. The fact is, there … Keep reading…

Guest Post: Marketing to Your Tribe

Stephanie Holmes-Winton Stephanie Holmes-Winton, The Money Finder, is a crusader for financial freedom. She doesn’t wear a cape (but that would be kind of cute). She does have an important message for you and me and every small business owner… This just in: some people … Keep reading…

Make it Obvious

“Put a sign-up form on every page of your website.” You’ve heard this, right? Well, it’s good advice… sort of. Half the story is missing. Here’s the other half, with context. Imagine that your best friend has just forwarded to you a newsletter that they’re … Keep reading…

Why Use a Bulk Email Service?

For a small cost, a bulk email application gives you LOTS of benefits: Cost is minimal. It allows you to schedule your email sends. It allows you to auto-post to your social media accounts. It handles subscribes and unsubscribes effortlessly and accurately. It has built … Keep reading…

The Point of Sale Advantage

If your customers and clients come to you, you have a big advantage over the rest of us when it comes to growing your contact list. Here are some suggestions that you can adapt to your specific situation. Put a large jar with a sign … Keep reading…

A Networking Philosophy

In conversation last week, I was surprised to hear for the third time in as many weeks, a similar reason for resistance to joining a networking organization: “I don’t want to connect with people that are just looking to sell me something.” It has me … Keep reading…