Building your Reputation

You don’t build a reputation by churning out facts or putting on a suit. A reputation is built through walking the talk. The way to gain a good reputation is to endeavor to be what you desire to appear. – Socrates If building your reputation … Keep reading…

Delivering the Goods

Think about the executive summary that prime ministers and presidents read every morning. That has to be a darn concise document. Up-to-the-minute information, well-curated, and accurate, with an appropriate level of detail. Doesn’t that sound like a great newsletter? A newsletter has to be useful … Keep reading…

Make it Easy to Read Online

A ‘read online’ link allows subscribers to click to view your campaign directly in their web browsers. There are two reasons that you want to include a ‘read online’ link in your newsletter. Most obviously, it’s helpful for subscribers who can’t view the HTML version of … Keep reading…

Please, No Cute Animal Pictures

I read this recent article quickly at first. Then I blinked and reread it. Sure enough, there it was… advice to add cute animal pictures to your newsletter. If you’re a vet or an animal groomer, this is definitely your strategy. The rest of us … Keep reading…

My Favourite Client

During one of our January workshops in Regina, we had a discussion about our ‘ideal clients’ vs. our ‘favourite clients’. I look on them as being the same thing but I discovered that this isn’t true for everyone. It became evident during our chat that … Keep reading…

Don’t Leave Them Wanting More

Whenever you or I read something that we like, often a “What’s next?” comes to mind. I’m frequently cautioning about using calls to action strategically and not having so many that they become distracting. The other end of the spectrum would be not having a … Keep reading…

REAL Twitter Users Don’t Schedule Tweets

PHOOEY on that, I say! I’m tired of hearing that to use Twitter ‘properly’ you have to be there to have conversations. Apparently some people have no problem being there 16 hours a day. Those are the Twitter divas… the ones who look down their … Keep reading…