Content That Saves Time

This is worth getting excited about – the best kind of content possible. That’s because content that saves you time also helps you meet so many other goals. How can taking the time to create content actually save you time? Well, you create content out … Keep reading…

Sharing Is Endorsing

In the press for time to get everything done, it can be tempting to share content from trusted sources that you do not review. Sharing content from other experts, colleagues and organizations is a great way to let your fans know that you: keep up … Keep reading…

Links were Clicked!

There are several different actions that your subscribers can take when they receive your email in their inbox. While some of them are certainly more desirable than others, most of them aren’t as bad as you might initially think. Email is deleted, unopened.This is the … Keep reading…

What I Learned from Susan Sweeney

I was surprised and delighted to hear that my website had been used recently as an example in a webinar that Susan Sweeney facilitated for the Centre for Women in Business. You see, without knowing it, Susan has had a huge impact on my website. … Keep reading…

10 Email Predictions for 2013

1. Your inbox will continue to be full. 2. You’ll check your inbox at least 5 times a day. 3. The more emails you send, the more you will receive. 4. You will spend significant hours just organizing your emails. And then you’ll spend even … Keep reading…

Don’t Dilute Your Message

Let’s say you own a business that sells services to the general public. And, because you are so good at what you do, you also sell different services to other businesses in your industry. This is a common scenario for successful small businesses. You want to start an enewsletter – let’s … Keep reading…

I Love Uphill Graphs!

I’ve been known to fixate on graphs and measurements. See, I really hate working for no reason. I like to know that my efforts make a difference. If not, I either tweak and retry, or I give it up and put my efforts elsewhere. You can imagine that … Keep reading…