Be the Customer You Want to Have

We all have those favourite customers – the ones we’d bend over backwards for when they really need our help. Think about those things you most appreciate about your best customers and make a list. Draw a ‘picture’ of what your ideal customer ‘looks’ like. … Keep reading…

Amazing Statistics

When I first met the ladies of Transitions Estate Services, they had a simple problem. They needed a way to get their sale notices to their customers by email. We set them up with a bulk email system and template and decided to use Pinterest … Keep reading…

Warm Up those Cold Calls

Many organizations are engaging in email marketing these days – informational newsletters, promotional emails, or both. Some of these organizations have even done a great job of integrating email marketing with their social media efforts as part of a comprehensive online marketing strategy. But few … Keep reading…

Call to Action [Wrap Up]

No matter what your topic or type of email, you will have a call to action for your readers. It can be a secondary point to your main message, such as signing up for your newsletter. It can be the main point to the whole … Keep reading…