Make the Most of Masterminding

If you’ve been in business for any length of time, you’ve probably been a member of a mastermind group (although you might not have called it that). If you’re new to self-employment, start or find a mastermind group… fast! I’ve written about mastermind groups before … Keep reading…

It doesn’t have to be About You

Let’s face it: some businesses are in a better position to provide valuable information through newsletters (blogs, social media) than others. Take our own newsletter as an example. We could easily publish a newsletter about publishing newsletters. (Stay with me here.) It would have lots of tips … Keep reading…

The Moral of the Story

Aesop’s Fables have a clear moral lesson backed up by a little story. The story makes it more interesting than just passing out advice. It demonstrates the results of heeding or not heeding the advice. Advice delivered as a ‘fable’ appeals to both our emotions … Keep reading…

Do You Want 1,000,000 Subscribers?

Tasting Table (www.tastingtable.com) grew its contact list to 1,000,000 subscribers in just 3 years. That’s pretty amazing on its own but here’s the kicker – it’s a daily newsletter. (I only have to get 998,000 more subscribers to catch up.) Would I want a mailing list … Keep reading…

Un-credible Words

Just because you say it’s so, doesn’t make it true. Take this email disclaimer below as an example. Please, read the small print. The first line sounds pretty good… ethical and all that. And hey, they respect me. I might believe it if I had actually subscribed. … Keep reading…