Update – Find a newer version of this topic here: How to Write the Introduction to Your First Newsletter.
When writing the introduction for your first newsletter issue, here are some things you might want to include:
- Acknowledge that this is your first issue and that you appreciate your readers’ attention.
- Tell readers what they’ll be getting and how often – think about value/benefits to your readers.
- Tell readers that it’s easy to unsubscribe via the footer in every email.
- Ask for feedback and suggestions.
- Ask readers to share with colleagues and friends.
Here are some examples of first issues – perhaps you’ll find some inspiration:
- http://www.icontact-archive.com/2ekDGgCLjYZ4WdN6E4LBwShggACepfxr?w=4
- http://www.icontact-archive.com/PtfzIxd9pZV6wietKwaW2yWbJwOwEJ2u?w=3
- http://www.icontact-archive.com/ax046v6l6BIEWmOSLLFPKU9aPi3SYKe2?w=4
PS: If writing content is a challenge for you, click here to get my Quick & Easy Content Creation Workbook. It includes 15 writing templates to get you writing and done in no time.
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Cool stuff. Interesting to read.