9 Ways to Personalize Your Newsletter

We tell our new clients that the newsletters we design for them will be completely unique. Part of being unique is making a personal connection with your reader. Here’s our best advice about how to make your newsletter more personal and distinct. 1. Write a … Keep reading…

Why NOT Buy Mailing Lists?

There are many reasons why it’s not a good idea to buy mailing lists. In fact, it’s quite clearly a bad idea. Aside from being a potential nuisance, somewhat unethical, and risking having your bulk email account shut down, there is another downside you may not … Keep reading…

3 C’s and the Strategy Solution

The 3 C’s of enewsletter execution are contacts, consistency and content. All three can cause issues, some of which can stop you in your tracks. The good news is that all of them can be managed with a well-planned strategy. Vet your initial contact list … Keep reading…

How I Emptied My Inbox!

This is what an empty inbox looks like! It’s the first time I’ve seen mine like this in at least a couple of years, maybe longer. It looks kind of strange, doesn’t it? Even a little hard to get used to. What a boost of self-gratification … Keep reading…

Content Creation (Wrap-up)

If you are looking for writing ideas, how to manage your content, or just a bit of inspiration, you’ve found the right post. Here is a library of links to all of our articles about content creation (up to May 2012). You may not think of testimonials as … Keep reading…

Graphic Solutions

Copyright and graphics are topics that come up in our business all the time. When you are using images on your website, blog or in your newsletter, you need to ensure they are copyright free or you have paid the copyright owner for use. You … Keep reading…

Introducing Your Very First Issue

Update – Find a newer version of this topic here: How to Write the Introduction to Your First Newsletter. When writing the introduction for your first newsletter issue, here are some things you might want to include: Acknowledge that this is your first issue and that you appreciate … Keep reading…