A Different Kind of Feedback

Most of us would agree that feedback is generally a desirable thing and necessary for continuous improvement. Yet there seems to be a whole area of performance that gets ignored due to little or no feedback: internet marketing. If you are ignoring your feedback (in … Keep reading…

Avoiding False Assumptions

I am not my own ideal client. Certainly I fit within the target market I have so clearly defined. Being a small business owner, I can identify with all of my ideal clients – we share many of the same needs and desires. But there … Keep reading…

Plan to Give Your Best

If what you have to share, show or write about isn’t great, don’t put it out there. That was one takeaway from Scott Stratten. I had a double dose of him a couple of weeks ago – read his book, UnMarketing, and attended his webinar. … Keep reading…