Up your Readership

You can promote your enewsletter by using a call-to-action sending people to: your sign-up page your last issue your archive Here are 10 places you can and should promote your newsletter: Website Email signature Blog Business card Online profiles – Facebook, LinkedIn, etc. Social media … Keep reading…

Company News is No News

“Sign up for our newsletter to keep up to date with us.” “Sign up to get company news and other info.” Does that make you want to invite yet another email into your inbox? I think not. what NOT to do I did a search … Keep reading…

So Many Choices

“What is the one best thing that you want a reader to do?” That’s one question I ask new clients. Research has shown that offering too many choices creates indecision. To be effective, a call-to-action must motivate your reader to, well, take action. It’s not as easy … Keep reading…

Get a Head Start

Start thinking about your next newsletter issue as soon as your last one has gone out. Set up a place to gather your content ideas – an ‘idea catcher’. I use a folder on my Windows desktop. If you’re not always sitting at your computer … Keep reading…