Get more Mileage from Your Newsletter

OK, so you’re all set up with your branded design, great content and a bunch of subscribers that want your emails. What about paper newsletters? So 30 seconds ago? Rethink that. Depending on what you do, you may be able to get more mileage from your electronic newsletter in … Keep reading…

Prevent Scope Creep

All big projects have the potential for scope creep – uncontrolled changes in project scope. It results in missed deadlines, budget overruns and altered deliverables. We entrepreneurs can be guilty of this when it comes to operating our businesses. It’s easy to get distracted by … Keep reading…

The Importance of Your Subject Line

Most people have email boxes that are overflowing and not enough time to read it all. If you are like me, a day out of the office can bring dread when I finally get back to my desk… and my inbox! Your subject line needs to prompt … Keep reading…

Supercalifragilisticexpialidocious

OK, so you might need 34 letters to say “I feel good!” in some circumstances. But I can’t ever imagine needing 340 words to say “expect glitches”. A client of mine received this email below from an online service provider. No, you won’t want to read it anymore than … Keep reading…

Your Goals Shape Your Content

You may have several goals you want to achieve by way of your newsletter (substitute website, blog and/or social media as it applies to you). Probably you want to increase sales. Here are some other possible related goals: ‘Touching’ your customers, prospects and colleagues on a … Keep reading…