I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one.
Share your opinion about someone else’s article or on a hot topic under debate in your industry. If you’re good at what you do, you will have lots of opinions. Telling people about them will really define your unique selling proposition. It also makes you a leader in your field.
This doesn’t have to be about claiming someone else is wrong. It can also be about agreeing with them and offering more info or expanding on the subject.
Of course, you have to keep up with your reading and research in order for this strategy to work. Current is key.