A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue.
Maintain:
- Give your readers what they want, not what you want to give them.
- Deliver VALUE in exchange for your readers’ time.
- Respond to everyone who replies to your newsletter, even if it’s just to say “Glad you enjoyed it.”
Build:
- Add new contacts to build your list.
- Promote each issue through social media to extend your reach.
- Make it easy for people to share and subscribe.